Sun, 04/18/2010 - 10:26 Achieve Perfection...
"Visit Mootopia, where fresh milk flows like waterfalls. A perfect land of beautiful hair, healthy nails and strong muscles. But is it too perfect?"
This week saw the launch of the California Milk Processor Board's latest Got Milk? campaign. With a high-zoot Facebook app, mini-games within the main site (visitmootopia.com), and the nutty sense of humor for which Goodby, Silverstein & Partners is known, the project was a blast to work on.